FurgoPro, a company based in Sant Jaume de Llierca, has launched a completely digitized second-hand van buying and selling model with which it seeks to close operations remotely throughout Catalonia and other parts of Spain.
The key to the project lies in a common paradox in this market. More and more buyers want to choose and reserve the vehicle from home, but at the same time they demand the level of detail and trust that they previously only found during an in-person visit to the dealership.
Pau Alonso, director of FurgoPro, explains that the company has oriented its sales system to resolve the distance between the screen and the physical inspection. The process combines professional photography, video with mechanical and aesthetic detail, web publication with certified mileage and maintenance history, and live video calls to review the vehicle remotely.
"More and more customers prefer to buy from home, from the screen, but they need to know that what they see is real. Our job is to ensure that the online information is at the same level as seeing the vehicle in person" - Pau Alonso, director of FurgoPro
The video call allows the van to be reviewed before buying it
The system is designed so that a customer from Girona, Barcelona, or Valencia can make the decision with all the available information, without traveling to the facilities in La Garrotxa. The video call, in this scheme, functions as the final review before finalizing the purchase.
Alonso maintains that this tool completes the trust process when the buyer has already consulted the images, the technical video, the certified mileage, and the maintenance history. Many customers, in fact, close the deal without physically visiting the company.
"We want a customer from Girona, Barcelona, or Valencia to be able to make the purchase decision with all the information, without needing to come in person. The video call is the piece that closes the circle of trust" - Pau Alonso, director of FurgoPro
The commercial reach is national, although most of the demand comes from the province of Girona, with orders from municipalities such as Figueres, Olot, Banyoles, and Palafrugell, as well as the Costa Brava, Barcelona, and other parts of Catalonia.
The stock ranges between 30 and 40 vehicles of various sizes and brands
The company maintains a fleet of between 30 and 40 used vans. The catalog includes compact, medium, and large models from brands such as Citroën, Peugeot, Renault, Volkswagen, Ford, and Opel.
Part of this offering responds to the demand from customers looking for bases for camper conversions. Alonso cites models such as the Trafic, the Caddy, or the Opel Movano among the most requested references, which concentrate interest among buyers who want to adapt the van for leisure or travel.
The commercial operation also includes a 12-month warranty on each vehicle delivered, along with an invoice with deductible VAT for the self-employed and companies, financing option, online reservation of 300 euros, and home delivery in 24 or 48 hours.
Alonso adds that a relevant part of the preliminary work is not about closing the sale immediately, but about guiding the customer on which model best suits their intended use. This conversation, he states, is better prepared when the buyer has already reviewed all the information published online.
"Many call me before buying just to know which model suits them. The job is not to sell, it's to help them decide well. That's why we invest so much in the digital part: so that the customer arrives at the conversation with all the information and the conversation is truly useful" - Pau Alonso, director of FurgoPro
The updated catalog and the request for video calls or in-person visits are available on the website furgopro.net/ca, and the company's direct contact is WhatsApp 623 626 901.