The bakery Secreto de Ciscu has won the public award for the best croissant in Barcelona 2026 during the celebration of the Croissant Fest. The recognition comes after a massive vote that has consecrated an innovative proposal against the more traditional options of the competition.
Twenty-two thousand attendees chose the winner from the eight bakeries participating in the competition. The public turnout turned the event into a reliable thermometer of the current preferences of Barcelonians regarding pastries.
A groundbreaking creation inspired by childhood
The award-winning product, christened Dràcula, originates in Terrassa and opts for an unconventional combination of flavors. The dough incorporates a vanilla cream along with sour strawberry syrup and finishes with a topping that gives off a cola aroma.
"It has been a surprise for everyone. We had a very groundbreaking proposal and the childhood memory of ice cream has generated very good acceptance" - Ciscu, pastry chef
Ciscu attributes the success to the emotional connection that flavor provokes in consumers. The taste memory associated with childhood ice creams has functioned as a key differentiating element compared to other more classic preparations presented at the festival.
Immediate impact on artisanal production
This small family business has two decades of experience in the sector, but this edition marked its debut in competitions of this type. Despite being newcomers to the competition, they achieved a notable presence in the event's overall figures.
The bakery prepared 3,500 units of its specialty. This quantity represents a significant part of the total of almost 35,000 croissants that were served during the days the Croissant Fest lasted.
The awarding of the prize has caused an immediate reaction in the clientele. The establishment has received an unusual volume of orders just a few hours after the popular jury's decision became known.
The Dràcula croissant will be available for general sale this weekend. The high anticipated demand forces the bakery to adjust its usual production to satisfy the interest generated by the award.