La Llotja de Lleida hosted this Monday the second edition of the Birding Fòrum Pirineu i Terres de Lleida, a conference focused on the commercialization and communication of ornithological tourism in the demarcation. The meeting brought together tourism institutions and specialized entities to analyze the projection of this product in the market.
Lleida arrives at the forum with a data point that is unusual in the European tourism sector. The demarcation is currently the European destination with the best-selling ornithological tour, and this leadership is mainly supported by the arrival of visitors of English origin.
The conference focused on better selling ornithological tourism
The forum was held at La Llotja under the organization of the Patronat de Turisme of the Diputació de Lleida and the Agència Catalana de Turisme. The Institut Català d'Ornitologia and SEO/BirdLife Catalunya also collaborated in the event.
The session focused on two specific fronts. On the one hand, the commercialization of provincial ornithological tourism and, on the other, how to communicate a product that has already managed to place Lleida in a prominent position within the European market.
English visitors sustain Europe's best-selling ornithological tour
The main international pull of this offer comes from the English market. The information presented at the meeting places the Lleida demarcation as the European destination with the best-selling ornithological tour, with demand driven mainly by this type of traveler.
The celebration of a second edition of the Birding Fòrum Pirineu i Terres de Lleida reinforces the weight that this segment has gained within the territory's tourism strategy. The participation of the Patronat de Turisme, the ACT, the Institut Català d'Ornitologia, and SEO/BirdLife Catalunya also reflects the combination of institutional promotion and specialized knowledge that sustains this offer.
The conference was held this Monday at La Llotja de Lleida with the collaboration of the Institut Català d'Ornitologia and SEO/BirdLife Catalunya.