The Municipal Employment Service of the Girona City Council has activated a new mechanism to validate business ideas before their market launch. The initiative has the direct collaboration of the Girona Business Guidance Group and seeks to reduce the risk of failure in the initial phases.
The first sessions will take place on May 11 and 15, from 9 a.m. to 12 p.m. Registration is now open through the municipal service agenda.
Two sessions to contrast the value proposition
The program is divided into two differentiated sessions. The first day will be led by journalist and communication advisor Verónica Soto. Its objective is to work on the clear and effective presentation of the business idea.
The second session proposes an exercise of exposure before a group of expert businessmen. These professionals will carry out a direct and constructive assessment of the projects presented. Participants will receive an evaluation in a real environment that will allow them to adjust their strategy.
"The collaboration with the AGOE allows us to add knowledge and strategic vision" - Raquel Robert, councilor for Labor, Girona City Council
Raquel Robert highlights that this alliance reinforces the support the council offers to entrepreneurs. The councilwoman points out that the ultimate goal is to increase the chances of success for new businesses. Early validation helps to better define the value proposition.
Supplement to existing itineraries
This action is added to the SMOemprènLAB group itineraries. These workshops have been active monthly since October 2025. It also complements the SMOemprèn training and individual advice that the service already provides.
The council plans to deploy specialized mentoring programs in the future. These new resources would offer personalized follow-up on viability and business model definition.