Girona City Council has launched a social media campaign to promote the city's commerce with a series of videos recorded in emblematic spaces of the municipality. The initiative is titled "Girona moves. Commerce moves" and this Friday has released its first piece.
The action starts from the Economic Promotion area and bets on a visual format based on dance. In the first video, two girls from the La Central dance school appear dancing on the pont de les Peixateries Velles, popularly known as pont Eiffel, while the song "Brother Louie" by the group Modern Talking plays.
First video on the Pont Eiffel
The campaign will continue in the coming days with two other videos recorded on the rambla de la Llibertat and in the Cathedral. The objective is to link the image of local commerce with some of the most recognizable points of Girona.
The deputy mayor and councilor for Economic Promotion, Gemma Geis, has defended that "new formats have been used to explain a very clear reality."
"Girona moves because commerce is every day and, for that reason, it has to be made visible" - Gemma Geis, deputy mayor and councilor for Economic Promotion
Visibility for local commerce
Geis has remarked that commerce gives life to the city's streets and has framed the campaign within the municipal will to reinforce its public presence. The chosen slogan summarizes that message with a direct appeal to the citizenry. "Girona moves. Commerce moves. The city's shops never stop and they do it for you. Follow them always, they are waiting for you."
The municipal official has also stressed that with this type of actions they want to highlight "the energy and effort of so many people who every day open their shutters". In that same vein, she has insisted on the commitment to a model that takes care of the local fabric and generates activity, employment and life in the neighborhoods.
With this campaign, the council seeks to give visibility to local commerce through content designed for social networks and associated with very recognizable scenarios of Girona, with new publications already planned in the Rambla de la Llibertat and in the Cathedral.