Carles Tamayo closes this Wednesday, May 26 on La 1 the series Se nos ha ido de las manos with an installment focused on the trafficking of personal data and the activity of companies that buy, sell, and exchange user profiles. The program will also be available on RTVE Play after its broadcast, scheduled after La Revuelta.
The paradox that structures the episode is that the production team temporarily transformed their own company into a data broker to demonstrate the economic value of personal information. The format uses this experiment to show the extent to which a data broker's activity turns everyday data into a buy-and-sell product.
The team turned their company into a broker to measure the value of profiles
The third and final installment investigates how the personal data market works through the buying, selling, and exchange of user profiles. The program's focus is on the circulation of this information and its commercial exploitation.
During the recording, the team launched its own experiment by temporarily converting their company into a data broker. The intention was to build a database with economic value and practically verify how personal information is commercialized.
This approach allows for tracking the journey of data once it is collected and organized. The episode examines the utility these profiles acquire when they enter intermediation circuits between companies in the sector.
The program analyzes how this data can influence political decisions
Beyond business, the installment addresses the subsequent use of the collected information. The program analyzes how this data can be used to influence behaviors, perceptions, and also political decisions.
The broadcast incorporates testimonies from experts in digital rights and meetings with professionals from the sector. With these voices, the episode contrasts the defense of privacy and digital rights with the commercial logic of a market based on profiling users.
It will be the third and final installment of Carles Tamayo's program and its broadcast is set for Wednesday, May 26 after La Revuelta on La 1 and RTVE Play.