The Department of Business and Labor has activated the Fes un truc campaign in Catalonia so that minors without mobile phones can call their families from participating businesses.
The initiative arrives at a time when the average age of the first mobile phone falls below 11 years.
Lleida premiered the campaign with a sticker at the Sitgetana shoe store
The presentation was made this Wednesday in Lleida, with the intervention of the Minister of Business and Labor, Miquel Sàmper, at the Sitgetana shoe store on the Eix Comercial.
The store placed the first visible sticker at the entrance to announce that it offers help or a call.
The badge identifies points of sale that join a network designed for everyday cases of disorientation or minor incidents.
"If a minor has lost their transport card, their keys, or it's raining cats and dogs, they can be sure that the business will stand by them and help them" - Miquel Sàmper, Minister of Business and Labor, Generalitat de Catalunya
The campaign takes as a reference experiences that were already working in Barcelona, Girona, and Granollers.
Until now, 45 business associations from Catalonia have requested nearly 5,000 stickers.
About 600 will be distributed in Lleida in the coming weeks, according to the forecast presented at the presentation.
Five thousand stickers will arrive at 45 commercial associations in Catalonia
Among the businesses that have already taken the step is the Sitgetana shoe store, located in the Eix Comercial of Lleida.
Alba Cabasés, head of the establishment, explained the change that it means for the businesses that are integrated into the initiative.
"Now, with a coordinated network, we will feel much more accompanied" - Alba Cabasés, head of the Sitgetana shoe store
The Department of Business and Labor frames "Make a call" within the difficulty a minor may have in contacting their surroundings if they run out of phone, lose their documentation, or need to make an urgent call from the street.
The campaign will be supported by a visible sign at the entrance of the premises so that minors can immediately identify where they can ask for help.
In Catalonia, the 45 commercial associations that have requested material integrate a network that will begin to deploy 600 stickers in Lleida during the coming weeks.