The Taula del Tercer Sector has launched the #ÉsOdi campaign with the slogan "És odi, atura'l" to denounce the presence of hate messages on the street, social media, in the media, and in institutions. The initiative begins with a spot built from real testimonies and arrives at the start of the pre-campaign for the municipal elections.
The campaign starts from a paradox that the entity places at the center of public debate. While it seeks to defend human rights and coexistence, discourse against migrants, the poor, or minorities is gaining ground precisely in areas that shape everyday and political conversation.
The Taula places the pre-campaign at a time of more messages against migrants and poor people
Xavier Trabado, president of the Taula del Tercer Sector Social, frames the launch within the electoral calendar. The entity maintains that during this period, simplifying and polarizing messages tend to increase.
"It is a deliberate decision. We are doing it at this time because we know there will be a significant increase in hate messages that blame migrants or people in poverty" - Xavier Trabado, president of the Taula del Tercer Sector Social
The organization extends this alert to different dissemination spaces. It includes the street, social media, the media, and institutions, and adds that these discourses also reach the social entities that accompany and defend the targeted groups.
The campaign's objective is to strengthen citizens' critical capacity to recognize these messages, stop their normalization, and protect the rights of affected individuals. In this context, the initiative also connects with the risk of normalizing hate speech in public debate.
The spot includes cases of racism, anti-Gypsyism, and discrimination in access to employment and housing
Quepo Cooperativa has produced the campaign video with real testimonies. The spot exposes how these discourses fuel sexism, racism, xenophobia, aporophobia, anti-Gypsyism, ableism, LGTBI-phobia, and ageism.
Among the protagonists is Sarai Fernández, gender equality technician at the Fundació Secretariado Gitano. Her testimony translates discrimination into concrete situations of daily life, from job searching to accessing an apartment.
"In the workplace, many Roma people are not hired solely because of their surnames or photos; or, in housing, many landlords decide not to rent [apartments] to Roma people" - Sarai Fernández, gender equality technician, Roma Secretariat Foundation
In addition to the video, the campaign includes materials to explain what hate speech is, how it spreads, and what response can be given to it. Part of these tools is specifically aimed at young people exposed to this content in the digital environment, an area where tools for young people also appear, focused on identifying and stopping its circulation.
The initiative is presented with the hashtag #ÉsOdi and the slogan "És odi, atura'l" (It's hate, stop it), and adds practical advice for acting against hate messages in face-to-face and digital spaces.