The average housing price in Tarragona has risen by 14% in one year and has reached 2,294 euros per square meter, in a market where available supply has fallen by nearly 15%. Pressure is especially concentrated on the coast and in municipalities with higher demand for second homes and family purchases.
The main market tension appears in the Costa Daurada. While the weight of foreign demand reaches 60% of sales, the coastal market stops moving solely for vacation use and turns towards habitual and family residence, with less available housing and more competition for the most sought-after properties.
The Costa Daurada concentrates 60% of foreign purchases
The 2025-26 real estate market report by Engel & Völkers places foreign buyers as majority players in the Costa Daurada. French, Germans, Swiss, Belgians, and Dutch lead operations which already represent six out of every 10 sales in the area.
This weight coexists with a different reality in Tarragona capital. There, national buyers maintain 67% of operations in a market that mixes demand for living and investment, with a behavior less focused on international clients than in the rest of the coast.
In addition to the origin of demand, the type of purchase also changes. The coastal market evolves from a primarily vacation profile towards a more stable one, linked to families and habitual residence, a transition that is also reflected in municipalities with sustained activity such as Salou, Miami Platja, and L'Ametlla de Mar.
Cambrils reaches 3,800 euros per meter in Centro-Puerto
Cambrils marks some of the highest values in the area. The Centro-Puerto area reaches an average price of 3,800 euros per square meter, above the first sea line, where the average value stands at 3,595 euros.
In other points of the coast, demand is concentrated on very specific products. Buyers mainly look for apartments with terraces and single-family homes with gardens and pools, a pattern that sustains activity in Salou, Miami Platja, and L'Ametlla de Mar.
With fewer properties on the market, competition intensifies in the most demanded areas. Housing supply has been reduced by nearly 15%, a drop that pressures both sales and rentals, especially in areas close to the sea.
Rent rises with less supply near the sea
The increase in prices is not limited to sales. The rental market maintains an upward trend due to a shortage of supply, a situation more visible in coastal areas where availability is lower and demand is divided between permanent residences and investor interest.
In Tarragona city, that balance between buying to live and buying as an investment maintains a differentiated behavior compared to other municipalities on the coast. In the city, national buyers concentrate 67% of transactions, compared to the foreign predominance that defines a large part of the Costa Daurada.
The Engel & Völkers report sets the most concrete figure for that price pressure in Cambrils, with 3,800 euros per square meter in the Centro-Puerto area.